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10. 10. 2008




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In NYC, just went to 'Gramercy Tavern' restaurant. Wow. I'll be talking about in an episode of http://poprl.com/2Orin a couple of weeks. 2 days ago

Episode #25 of ‘Help! My Business Sucks!’ with Andrew Lock - Signage that Sucks, #1 in iTunes, How to Sell Premium Products, Pandora for Video (FFwd.com) and a BIG Marketing Lesson from 1and1.com

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Episode #25
- A sign is often the first thing we see of a company.  It’s amazing that many companies give no thought to this, as the amusing examples show.

This week’s viewer question is about how to sell a premium product, albeit  commodity - beef!  But it’s not just any beef, it’s 100% grass fed.  Look out for the 2 key tips for selling ANY premium product in any market.

So many people have been asking me for more NiftyClicks so I’ve launched a spin-off site for them at http://www.NiftyClicks.com - if you’re quick you can get in at the ridiculously low, special pre-launch rate of just $10 per month!  This week I share a fun NiftyClick that’s like Pandora for video.  It’s called http://www.FFwd.com and I’m addicted!  It’s a unique idea, I haven’t seen anything like this before.

The BIG marketing lesson comes from 1and1, the Internet hosting and domain company.  It’s a powerful strategy of comparison - I call it the unfair advantage, see how you can use this sneaky technique in your business.

FFwd.com (like Pandora for video)

Microwave Marketing (Special offer for viewers only)

1and1 (web hosting and domain name provider)

Buy the ‘Help My Business’ DVD & Audio Set (Episodes 1-20)


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