P E S A K

Do you love to learn?

One of the real reasons I became a teacher over a decade ago was I have always loved to learn. Wherever I can get my fix, I do so. The natural outlet for the love of learning was to begin teaching. In the classroom, you are always learning from your students, from your lesson planning, basically everywhere you turn. You have to keep fresh, or become obsolete.

One of the reasons I love to do teleseminars so much is in order to teach an audience, you have to know what you are talking about. And the more you do them, the more your listeners will want to learn from you. This gives you a lot of opportunity to discover the information your listeners are demanding before they go somewhere else.

And if you don’t know what they are asking about, you simply go find someone who does and interview them. In the process of that interview - you learn yourself. It’s a fascinating system, and it continues to amaze me how much fun (and profitable) learning still is, even outside of the classroom.

So how do you learn how to do teleseminars?

Obviously, I’ll tell you that my workshop is a great place to start. After all, you will have an extremely difficult time finding as much education on teleseminars in one place over such a short period of time.

But today, I’d like to make sure you know that you can actually teach yourself Teleseminars.

I know it sounds like a corny informercial product, but it’s true.

All you have to do is pay attention to what works (and what doesn’t) with any teleseminar that you listen to.

Not all teleseminars are created equal, and certainly not all “teleseminarians” (Alex Mandossian’s word, not mine) are as adept at presenting information. Do yourself a favor and learn from both the good and the bad.

The next time you are invited to a teleseminar, business opportunity call, Q&A session, or preview call, take them up on their offer for a free education. Instead of thinking of a teleseminar as the opportunity of someone else to sell you something, look at it as an opportunity of education for your teleseminar development.

Look for these points in any call you’re on (whether paid or free)…

• How does the host start the call?
• How do they introduce their guest?
• How do they ask questions and summarize the answers of the guest?
• How do they weave in an offer (if there is one)?
• What language do they use to address their audience?
• How do they answer questions from the audience (if they take them)?
• How do they “close” the call?

If you have a recording of previous teleseminars, you can listen to them over and over again and start to pick up nuances of their delivery. Indeed most teleseminar hosts are not professional educators or presenters of information. And many rookies will have difficulty turning their audience into paying customers without more advanced training.

However, if you pay attention to the masters of teleseminars, or to the mistakes the rookies make, then you can get way ahead of the pack. But don’t be afraid to make some of those rookie mistakes at first - we all make them. The secret is to keep learning by doing, analyzing what works for others, and when possible, get direct instruction on how to run a profitable teleseminar.

Typically the best teleseminars to learn from for profit are free calls from industry experts who are hoping to deliver a solution (via a product or service) to you as a listener. Tonight, list-building expert Glen Hopkins is interviewing copywriting expert Mike Morgan during a free teleseminar. It’s an immediate way for you to put into action what I’m talking about here, while learning copywriting strategies from an excellent source.

I know Glen very well (we meet every Wednesday to mastermind), and I recently gave him some pointers to make his teleseminars even better. Put tonight’s teleseminar to the test with the questions above and learn a few things for yourself.

Bob Jenkins
www.TeleseminarFormula.com

p.s. Do you have a favorite “teleseminarian”? Someone you love to listen to and learn from? I’d love to know who they are and what they do that impresses you - comment below.

p.s. What’s Glen “selling” on this call tonight? He’s hosting a workshop in Seattle where Glen, Mike Morgan and I will be teaching business growth strategies to 20 serious people. Use this call tonight as your opportunity to see how teleseminars should be done (or what mistakes to avoid). And of course, I do hope to see you in Seattle if you are able to grab one of the few remaining tickets

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