• (DISCLAIMER: Let's just go ahead and get this out of the way right now...

    This blog post is intended to examine the successful marketing aspects of each campaign and what we can take away as marketers and entrepreneurs. It is in NO WAY intended to endorse one candidate over the other.

    Last time I mentioned a candidate there were some inflammatory comments posted and subsequently removed. We will follow the same format with this post.

    So let's keep everything in perspective here. Cool?)

    Hey, we got us a new president!

    Now maybe my phone will finally stop ringing 72 times a day with a recorded message from some guy running for the Assistant County Clerk's office.

    You too, huh? ;)

    Anyway, the campaigns fascinated me to no end. Never before have we seen two candidates generate such a passionate response.

    But let's face it--an election is really no more than a marketing campaign. You're basically trying to sell people on your product over another, right?

    Well, one campaign did it BRILLIANTLY. Guess which one it was?

    You got it--the winning one.

    Now, we can argue until we're blue in the face why Obama won over McCain last week...

    Things like making cultural history...the sliding popularity of the previous Republican administration...a younger, hipper candidate who seemed to relate better...McCain's controversial choice of Sara Palin as a running mate...they all hold water in this debate.

    But I'll tell you the BIGGEST reason why Barack Obama will be sworn in as the 44th President of the Untied States on January 20, 2009.

    And it can be summed up in 2 words--social marketing.

    Obama campaigned to the social marketing crowd perfectly, generating a HUGE amount of support from a variety of online resources

    Just check out these amazing statistics from Trendrr...

    --Since the conventions, blog posts mentioning Obama outnumbered those referencing McCain by more than 3 to 1.

    --Obama's number of MySpace friends grew steadily over the past few months while McCain's remained relatively flat. By election day, Obama had almost 4 times the number of friends McCain had

    --While those MySpace figures are remarkable, the Twitter stats are even more eye-popping. Obama had nearly TWENTY FOUR times the amount of followers that McCain had.


    And it doesn't end there. I found similar numbers for FaceBook and YouTube usage as well, with Obama clearly outpacing McCain.

    Obama's tactic was a masterpiece--targeting the younger, more technically literate crowd (many who had never voted or even bothered to register) and hit them right where they live--on social networking landscape.

    The subsequent result was a MASSIVE following that grew larger and larger by the day. And those same people made a huge impact at the polls.

    So what does this all mean?

    Simple--like I said a year ago in the Attention Age Doctrine 2, social marketing is now a factor that cannot (and must not) be ignored.

    When the American political climate can be shifted by a blog, a forum, or a social networking site, then you have an 800 pound gorilla staring you right in the face.

    And it's HUNGRY.

    Obama worked this element with a surgeon's precision, generating a buzz very early on and feeding the frenzy until it grew to mammoth proportions.

    But do you think Obama merely pulled a few net-savvy supporters together and said, "Go talk about me on those internet site thingys"?

    Nope--he had a PLAN. A carefully conceived, painstakingly constructed plan. And it worked to perfection.

    And that, my entrepreneurial friends, is what I want you to take away from this election...

    No matter what it is in your business--be it traffic generation or product creation or copywriting--you need a solid, proven-to-work plan for getting from point A to point B.

    Without it, you're basically flying by the seat of your pants. And although there have been a few rare instances where this was successful, 99.9% of the time you end up crashing and burning.

    So where do you get these "plans" exactly?

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    And these aren't just pie in the sky ideas here. They're the very same process maps I've been using for years to build Strategic Profits.

    So they've been tested, re-tested and then re-tested again to achieve maximum impact with minimal effort.

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    To Higher Profits,


    P.S. Okay, I know many of you are chomping at the bit to add your comments below. So please go ahead and do that now.

    But remember--no nastiness. Let's stick to the marketing aspects of both campaigns and stay away from the volatile stuff.


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