P E S A K

The IAB announced that Internet advertising revenues reached $5.8 billion for the first quarter of 2008. The 2008 first quarter revenues are an 18.2 percent increase over the same period in 2007, and represent the second highest quarter ever recorded, after Q4 2007’s $5.9 billion.

“We continue to experience significant growth and vitality in interactive marketing, media and advertising,” said Randall Rothenberg, president and CEO of the IAB. “We expect growth to continue, as consumers spend more and more time online, and marketers find more – and more innovative – ways to reach them through digital media.”

“The fundamentals of interactive advertising spend continues to be positive and I would expect to see continued growth in the future.” said David Silverman, partner, Assurance, PricewaterhouseCoopers “The cyclical fourth quarter to first quarter drop in traditional media advertising spend, combined with an overall economic slowdown, resulted in a not so unexpected first quarter slowdown in the growth of online advertising.”

Source: PwC/IAB Internet Advertising Revenue Report (www.iab.net)

Conducted by the New Media Group of PricewaterhouseCoopers, the Internet Advertising Revenue Report was launched in 1996 by the IAB, and aggregates data from all companies that report meaningful online advertising revenues. The results are considered the most accurate measurement of interactive advertising revenues with the data compiled directly from information supplied by companies selling advertising on the Internet. The survey includes data concerning online advertising revenues from Web sites, commercial online services, free e-mail providers, and all other companies selling online advertising. First and third quarter revenue reports are estimates, with the actual figures being released along with second and fourth quarter data respectively. PwC does not audit the information and provides no opinion or other form of assurance with respect to the information.

The IAB sponsors the Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PwC. The full report is issued twice yearly for full and half-year data, and top-line quarterly figures are issued for the first and third quarters.

To access an archive of PwC reports please click here.

Search, News, Lifestyle, Technology, Automotive adds Diversity to Membership

New York, NY (July 31, 2006) Today, the Interactive Advertising Bureau (IAB) announced the addition of twenty-seven new members who represent a wide array of publishers, technology providers, and Interactive advertising services.

"The scope and diversity of businesses that these companies represent is extraordinary and yet another indication of the growth of our industry" said Greg Stuart, CEO of the Interactive Advertising Bureau, "With the help of these new members and our current membership, we continue to solidify the business of Interactive advertising."

Of the new members, seventeen are General Members and nine are Associate Members.

IAB General Membership is open to companies that sell any form of Interactive advertising, including online, email, wireless, interactive television or other emerging platforms. IAB Associate Members are those companies whose business supports the sale of Interactive advertising and marketing. IAB Members are involved in driving the Interactive marketplace forward through the creation of industry standards and guidelines; groundbreaking research; member products and services and events.

New General Members include:

Autobytel – www.autobytel.com
Batanga – www.batanga.com
Booyah Networks –www.booyahnetworks.com
Broadband Enterprises – www.broadbandenterprises.com
Business.com – www.business.com
e-Miles – www.e-miles.com
Fox News Channel – www.foxnews.com
HDT – www.hdtworld.com
Hearst Magazines - http://www.hearst.com/magazines
HowStuffWorks – www.howstuffworks.com
Quigo – www.quigo.com
Skylist – www.skylist.com
Tencent – www.tencent.com
Time Interactive – www.timeinc.com
TMP DM – www.tmpdm.com
Tremor Media – www.tremornetwork.com
US News – www.usnews.com
vMix – www.vmix.com

New Associate Members include:

Actuan – www.actuan.com
Akamai – www.akamai.com
Blackfoot – www.blackfootinc.com
CriticalMass – www.criticalmass.com
Exent Technologies – www.exent.com
Firstlight ERA – www.firstlightera.com
IMPAQT – www.impaqt.com
Interpret LLC – www.interpretllc.comNewsStand – www.newsstand.com

About the IAB:
Founded in 1996, the Interactive Advertising Bureau (IAB) represents over 250 leading interactive companies that are actively engaged in, and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States. On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information, please visit www.iab.net.